When we first connected with this nutritionist, she was feeling
overwhelmed and unsure of how to grow her business in the digital age. Despite being an expert in
her field with an impressive track record of helping clients achieve their health goals, her
practice was struggling to stand out online. Like many nutritionists, she was overwhelmed by social
media and digital marketing, unsure how to attract high-value clients and create consistent revenue.
She had no clear system to generate qualified leads, and her calendar was filled with low-ball
clients who were only interested in bargain prices and one-off consultations.
The main challenge was clear: she was unable to use social media effectively to position herself
as the expert she was. Clients were not reaching out for the high-quality, long-term support she
offered – they were instead haggling for discounts or seeking quick fixes.
To address this challenge, we set out to create a high-touch strategy
that would attract the right clients to her business – clients willing to pay for her expertise and
commit to long-term results. We combined several of our proven services to create a solution that
focused on attracting high-intent, value-driven leads.
Social Media Ads: We ran a Facebook and Instagram ad campaign designed to promote her expertise and the transformation her clients had experienced. We ensured the ads were hyper-targeted to people who fit her ideal client profile – individuals actively seeking health improvements and long-term nutritional guidance.
Custom Lead Magnets & Automated Follow-Up Sequences: To ensure her leads didn’t just fall through the cracks, we created a powerful lead magnet (a downloadable guide to healthy meal plans) designed to attract her ideal client. Once the leads came in, we set up an automated email sequence that nurtured them, showcasing her expertise and providing value before asking for the sale.
Email Marketing & Sales Funnel: We implemented a carefully crafted email marketing campaign that highlighted the benefits of long-term nutrition support. The emails were structured to build trust and guide prospects through a well-thought-out sales funnel, ensuring that they were ready to book a consultation call when they were fully convinced of her value.
Content Creation: To keep her audience engaged, we developed a content strategy that positioned her as a thought leader. This included educational blog posts, videos, and social media content that reinforced her expertise in nutrition, building her brand and nurturing relationships with leads over time.
The results of our tailored approach were nothing short of impressive.
In just 30 days:
A nutritionist came to us with a tight budget of just $100, hoping to generate as many leads as possible. She had limited funds to work with but knew that with the right strategy, she could reach clients in need of her expertise. The challenge was clear: generate high-quality leads without breaking the bank. She needed a cost-effective way to attract clients who were genuinely interested in her services, without wasting money on ineffective strategies or low-value inquiries.
The goal was simple but ambitious – generate high-quality leads that would turn into long-term, paying clients, all within a very limited budget.
To meet this challenge, we implemented a hyper-efficient strategy that focused on targeting high-intent individuals while keeping costs low. We combined a mix of our proven services to maximize the value of every dollar spent.
Targeted Social Media Ads: We kicked off a fresh ad campaign on Facebook, using highly-targeted ads that spoke directly to individuals seeking personalized nutritional guidance. By leveraging data and demographics, we were able to focus our efforts on those who were most likely to convert, ensuring we weren’t wasting money on irrelevant audiences.
Dynamic Ad Testing & Copywriting: We continuously tested multiple creatives and ad copy to identify what resonated best with our audience. By running dynamic creatives, we refined our ads to make sure they were both engaging and effective at driving action from the right people.
Custom Lead Magnet & Automated Follow-Up Sequences: To maximize lead generation, we designed a custom lead magnet—a free nutrition guide—that was highly valuable to our target audience. The lead magnet encouraged sign-ups while also nurturing leads through an automated email follow-up sequence, keeping prospects engaged and moving through the funnel toward conversion.
Email Marketing: Alongside the Facebook ads, we ran an email marketing campaign that was designed to educate and build trust with our leads. These emails provided value and positioned the nutritionist as an expert, ultimately guiding leads to book a consultation call.
The results of our strategy exceeded expectations. In just a few short days, we were able to deliver remarkable results, even with such a modest budge
From Dec 15th to Dec 21st:
A nutritionist, eager to expand her client base and grow her practice, faced the tough challenge of marketing her services with a limited budget. With just €100 to spend, she needed a solution that would help her generate high-quality leads without overspending. Like many professionals in the wellness industry, she struggled to find a way to effectively reach new clients while managing her budget efficiently.
With little experience in digital marketing, she was unsure how to attract the right audience without wasting her resources. Most of her competitors were throwing large amounts of money into ads, but the returns were often inconsistent. She needed a strategy that would cut through the noise and bring in high-intent clients ready to pay for her services.
When we came on board, we knew that with such a tight budget, every penny needed to be spent wisely. Here’s how we crafted a solution to maximize results:
Created a Custom Lead Funnel: We built a tailored funnel that spoke directly to her ideal clients—those ready to invest in their health and nutrition.
Dynamic Creative Testing: We tested several ad creatives and copy variations to find what resonated best with her target audience.
Precision Audience Targeting: Leveraging advanced social media targeting strategies, we ensured that her ads reached only the most relevant potential clients.
Continuous Email Campaign Integration: Alongside the Facebook ads, we launched a strategically timed email marketing campaign to nurture leads and guide them through the conversion process.
By continuously optimizing and refining the approach, we ensured that her budget was being used as effectively as possible.
Our campaign delivered incredible results that far exceeded expectations:
In the end, the nutritionist was able to build a steady stream of high-quality leads for her services—without exceeding her budget. With this result, she was able to make a lasting impact on her business and confidently scale her practice.